This site is a historic visual archive of promotional campaigns and graphic ephemera, compiled in order to examine changes in health promotion approaches, messages and concerns around HIV/AIDS in the UK and Republic of Ireland, acting as a reference source for the development of future communications. It is not intended to be a complete or comprehensive​ collection, but to offer a supplementary visual reference source for those interested in the design of HIV/AIDS materials.


Information and advice contained in the ephemera shown is not necessarily current but reflects the thinking about the epidemic at the time of publication. The summary briefing PDF document accompanying each section provides further context and analysis.


The site is a work in progress and hopefully more topics will be added in the future, suggestions welcome.

This is a not-for-profit project and efforts are currently being made to contact owners of copyrighted materials. If you can help with this process, please get in touch.


Siân Cook: Designer and educator with expertise in graphic design for social issues and 25 years experience working with voluntary groups and charities in the HIV/AIDS sector. Senior Lecturer (BA Graphic & Media Design), London College of Communication.

With support and advice from:

Dr. Ford Hickson, lecturer with Sigma Research at the London School of Hygiene and Tropical Medicine

site ©2020 no.star